I am a strategist with an affinity for technology. I live at the intersection of social media and traditional marketing and public relations. I am wordsmith, talker, listener and thinker. I am a member of the inaugural Dell Customer Advisory Panel and have been named "One of the Top 25 Very Intelligent Businesswomen to Follow on Twitter" and called one of the "20 Social Media Divas You Should Be Following"
I am passionate about how social media tools are being used to help reach business and organizational objectives...and how traditional marketing and public relations are evolving to embrace new technology. My professional background includes agency work in advertising and public relations and on-camera work in television and on-air work in radio. I am an experienced fundraiser and have directed major NW Ohio fundraising initiatives for non-profits and educational institutions.
I am a proficient trainer and presenter and have spoken at numerous conferences including the first Exploring Social Media Business Summit with Jason Falls, The NW Ohio Prevention Conference, the Ohio Trucking Associationâs Annual Conference, Social Media Breakfast Toledo, PRSA, PRSSA, University of Toledo, Bowling Green State University and Lourdes College.
I combine my years of experience developing marketing strategies with my in depth understanding of social media and deliver comprehensive solutions to my clients. If you are interested in learning more about how I can help you with strategy, program implementation, training or public speaking, send me an email at email@example.com or give me a call at 419.740.1262.
Allen Mireles's Background
Allen Mireles's Experience
Founding Member at Social Media Breakfast Toledo
2009 - 2010
Served as founding member and panelist for Social Media Breakfast Toledo.
Auction Director at St. John's Jesuit High School and Academy
1994 - 1995
Coordination of annual major fundraising event including event management, solicitation of major and in kind donations, volunteer coordination, development of promotional materials and publicity.
Public Relations Specialist at Funk Luetke
1993 - 1995
Public relations assignments (on contract basis) included long-term project management, coordination of print materials and lead generation in state association market.
Account Executive at Lauerer Markin Gibbs
1991 - 1993
Responsible for account management for accounts in healthcare, insurance, manufacturing and plastics industries.
Marketing Specialist at Fox Software, Inc.
1989 - 1990
Coordination of advertising placement, development of print advertising and corporate sales materials, user group meetings, annual developerâs conference, special events, and production of trade show display for Comdex and MacWorld shows during new product introduction of FoxPro.
Convention Sales Manager at Greater Toledo Office of Tourism and Conventions
1987 - 1989
Marketing of Toledo as a convention destination for state, regional and national conventions including trade show participation and coordination of special events.
Promotions Director at WUPW Fox Toledo
1986 - 1987
Coordination of special events, development of marketing materials and promotions during Fox Television's introduction to marketplace.
Director, NW Ohio/SE Michigan office at Hands Across America
1985 - 1986
Project director for NW Ohio and SE Michigan for national fundraiser. Responsible for solicitation of real and inkind donations, volunteer coordination, media relations, development of promotional materials.
Integrated Marketing PR and Social Media Services at Allen Mireles Marketing
1993 - Present | Toledo Ohio area
Called one of the "25 Very Smart Business Women to Follow on Twitter" and listed as one of the "20 Social Media Divas You Should Be Following" Allen Mireles is an integrated marketing and social media strategist, trainer and public speaker.
She combines more than 25 years of experience in traditional marketing public relations with social media expertise, practicality, and humor to help clients understand how to use social media tools to meet business objectives.
Mireles is principal of Allen Mireles Marketing, an integrated marketing PR and social media consultancy based outside of Toledo, Ohio, and founded in 1993 as Allen Mireles Marketing Communications.
Allen Mireles Marketing has a diverse international client base from the healthcare, technology, manufacturing and education sectors.
Allen Mireles is guest lecturer for the University of Toledo, Bowling Green State University and Lourdes College. She is a member of the inaugural Dell Customer Advisory Panel, a founding member of Social Media Breakfast Toledo, and a member of the Social Media Club. Her background includes work in radio, television and fundraising. She lives outside of Toledo , Ohio, with her husband and never gets enough time in the garden.
Member, Customer Advisory Panel at Dell
Member of the inaugural Dell Customer Advisory Panel
Allen Mireles's Education
1976 – 1980
Concentration: Spanish and Latin American Literature
Activities: Spanish, Theater, Performing Arts, Wilderness Program
Allen Mireles's Interests & Activities
Marketing and Public Relations, Social Media and Social Networking, Gardening, Writing, Blogging, Music, Camping, Walking, Dancing, Travel