Allen Mireles

I'm Allen Mireles, I'm a writer, editor and content marketer who helps companies use words to break through the noise.

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Allen Mireles is a writer, editor, and content marketer who works with CEOs and their teams to break through the noise and clutter of today’s 24/7 online marketplaces. Her writing moves the needle on business goals and is informed by her years of experience in marketing, advertising, and public relations. She has been a contributor to industry sites, including Medium, Cision, Breezy Hill Marketing, V3 Broadsuite, Social Media Today, and Spin Sucks. As a ghostwriter, she has written for Inc. and Training Magazine. Allen writes strategic B2B copy for use in business, PR, marketing, social, and digital media. She specializes in taking dry, industry-land content and bringing it to life—making it compelling and accessible for its intended audiences. She is known as a wordsmith and idea generator. Allen is fascinated with technology and what’s coming next. She understands what still works today and, in our rapidly evolving world, is intrigued by what can work tomorrow. Allen has demonstrated success in strengthening market presence, driving web traffic, and creating online buzz for clients in a broad range of business sectors. Her professional experience includes serving as Principal/Consultant of Allen Mireles Consulting, a marketing public relations and social media consultancy based outside of Toledo, Ohio and founded in 1993 as Allen Mireles Marketing Communications. Allen’s professional experience also includes roles in both public relations and advertising agencies, on-air work in radio and television, fundraising. She was a member of Dell Computer’s inaugural Consumer Advisory Panel (DellCAP), a founding member of Social Media Breakfast Toledo, the Rotary Club of Toledo, and the NW Ohio Chapter of PRSA. She is a member of the Social Media Club. She is a guest lecturer at the University of Toledo, Bowling Green State University and Lourdes College. You can find Allen online at allenmireles.com or as @allenmireles across the social web.

Integrated Marketing PR and Social Media Services at Allen Mireles Marketing

1993 - Present | Toledo Ohio area

Called one of the "25 Very Smart Business Women to Follow on Twitter" and listed as one of the "20 Social Media Divas You Should Be Following"€ Allen Mireles is an integrated marketing and social media strategist, trainer and public speaker. She combines more than 25 years of experience in traditional marketing public relations with social media expertise, practicality, and humor to help clients understand how to use social media tools to meet business objectives. Mireles is principal of Allen Mireles Marketing, an integrated marketing PR and social media consultancy based outside of Toledo, Ohio, and founded in 1993 as Allen Mireles Marketing Communications. Allen Mireles Marketing has a diverse international client base from the healthcare, technology, manufacturing and education sectors. Allen Mireles is guest lecturer for the University of Toledo, Bowling Green State University and Lourdes College. She is a member of the inaugural Dell Customer Advisory Panel, a founding member of Social Media Breakfast Toledo, and a member of the Social Media Club. Her background includes work in radio, television and fundraising. She lives outside of Toledo , Ohio, with her husband and never gets enough time in the garden.

Founding Member at Social Media Breakfast Toledo

2009 - 2010

Served as founding member and panelist for Social Media Breakfast Toledo.

Auction Director at St. John's Jesuit High School and Academy

1994 - 1995

Coordination of annual major fundraising event including event management, solicitation of major and in kind donations, volunteer coordination, development of promotional materials and publicity.

Public Relations Specialist at Funk Luetke

1993 - 1995

Public relations assignments (on contract basis) included long-term project management, coordination of print materials and lead generation in state association market.

Account Executive at Lauerer Markin Gibbs

1991 - 1993

Responsible for account management for accounts in healthcare, insurance, manufacturing and plastics industries.

Marketing Specialist at Fox Software, Inc.

1989 - 1990

Coordination of advertising placement, development of print advertising and corporate sales materials, user group meetings, annual developer’s conference, special events, and production of trade show display for Comdex and MacWorld shows during new product introduction of FoxPro.

Convention Sales Manager at Greater Toledo Office of Tourism and Conventions

1987 - 1989

Marketing of Toledo as a convention destination for state, regional and national conventions including trade show participation and coordination of special events.

Promotions Director at WUPW Fox Toledo

1986 - 1987

Coordination of special events, development of marketing materials and promotions during Fox Television's introduction to marketplace.

Director, NW Ohio/SE Michigan office at Hands Across America

1985 - 1986

Project director for NW Ohio and SE Michigan for national fundraiser. Responsible for solicitation of real and inkind donations, volunteer coordination, media relations, development of promotional materials.

Member, Customer Advisory Panel at Dell

2010

Member of the inaugural Dell Customer Advisory Panel

Earlham College

1976 – 1980

Concentration: Spanish and Latin American Literature

Activities: Spanish, Theater, Performing Arts, Wilderness Program

Writing, Editing, Strategy Development, Public Relations, Marketing, Content Marketing, SEO, Email Marketing, Proposals, Presentations, Speeches, Video Scripts, Web Content, Brochures, Newsletters, Case Studies, White Papers, Blog Posts, Articles, Newsletters, Research Reports, Project Management, Creative Direction, Public Speaking, Social Media Marketing.